http://www.theguardian.com/media-network/2014/dec/08/future-marketing-ideas-digital-technology
What if we were obsessing over the tools and not the idea? I’d like to see a move to empathy over technology; perhaps it’s time to reduce the dominance of digital people.
This article sums up how consumers are taking more time using apps that are more involved with technology than those concerning real world things. For example it says that there are hundreds of apps that allow females and males to communicate however not a decent app to buy flowers.
I think that this article does have a decent point as the creators of some apps maybe trying to hard to be innovative when in actual fact they just need to think about what normal people want and need and therefore they are likely to be more successful in creating aps that are actually useful.
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