When Facebook announced it was buying Instagram for $1bn in 2012, the photo-sharing app had been downloaded by more than 30m people. Two and a half years on, the app now has more than 300 million active users.
The milestone was revealed on Instagram’s blog, alongside the announcement that the app is launching “verified” badges for celebrities, sports stars and brands, while also planning a crackdown on “spammy” accounts.
“We’re proud to announce that there are now more than 300 million Instagrammers. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” wrote chief executive Kevin Systrom.
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