The Wall Street Journal has recruited Will.i.am for a global ad campaign urging people to “make time” to read the business title.
Fashion designer Tory Burch also features in the campaign, which suggests subscribing to the WSJ “puts you in a community with other ambitious people”.
The campaign launched on digital, print and social channels on Tuesday before launching on TV and outdoor ads.
Other businesspeople to appear in the campaign include Mike McCue, co-founder and chief executive of social magazine app Flipboard; Bill McDermott, chief executive of software company SAP; and Zhang Xin, co-founder and chief executive of property group SOHO China.
It comes as the WSJ faces increasing competition, not just from established business news sources such as the Financial Times, Thomson Reuters and Bloomberg, but also from new players such as Atlantic Media’s Quartz.
Suzi Watford, chief marketing officer of Dow Jones, said: “This campaign highlights the value of making time to read the Journal, no matter how busy people are. It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritise being at the top of their game. Our subscribers are in very good company.”
No comments:
Post a Comment