David Beckham's TV ad for whisky cleared by advertising watchdog

http://www.theguardian.com/media/2015/jan/28/david-beckhams-tv-ad-for-whisky-cleared-by-advertising-watchdog

David Beckham’s TV ad for whisky brand Haig Club has been cleared by the UK advertising watchdog, despite complaints that the former footballer’s endorsement promotes drinking among children.

The commercial, from Sherlock Holmes director Guy Ritchie, features Beckham and a well-groomed group of trendy friends converging on what looks like a Highland estate to share a weekend and a tipple of scotch together.

As a global youth icon who spent most of his football career teetotal, Beckham’s appearance in the ad prompted a critical response from Alcohol Concern, which accused him of sending a “confusing message” about drinking to children.

I think that as David Beckham is now more of a celebrity the media should allow to him to take part in such adverts, also scotch whiskey is normally appeals to an older audience anyway